Mentaly
Mentaly
Psychological help online with personalized consultation algorithm, personalized therapist matching, and real-time mood tracking, delivering tailored support at every stage of care.
Psychological help online with personalized consultation algorithm, personalized therapist matching, and real-time mood tracking, delivering tailored support at every stage of care.
Duration
January 2023 - March 2023
Role
Product Designer
Platform
Web, Mobile
Problem
Many people with mental problems do not trust the services and receive poor-quality support or do not receive it at all. Users want to receive fast and high-quality assistance without leaving their homes.
By using a service that has a clear interface and caring users,
to achieve the best result and positive user experience
Many people with mental problems do not trust the services and receive poor-quality support or do not receive it at all. Users want to receive fast and high-quality assistance without leaving their homes.
By using a service that has a clear interface and caring users,
to achieve the best result and positive user experience
Design process
Audience analysis
Competitor analysis
Research
Prototyping
Design
Audience analysis
Competitor analysis
Research
Prototyping
Design
Solution
— Psychologist search algorithm
— Convenient personal account for managing sessions
— Help with the first session with a psychologist
Psychologist search algorithm
Convenient personal account for managing sessions
Help with the first session with a psychologist
Conducted target audience analysis
Audience segments
Audience segments
The choice of these audience segments is quite wide. And due to the fact that many participants in these segments regularly face psychological problems affecting their lives.
The choice of these audience segments is quite wide. And due to the fact that many participants
in these segments regularly face psychological
problems affecting their lives.
The choice of these audience segments is quite wide. And due to the fact
that many participants in these segments regularly face psychological
problems affecting their lives.
Competitor analysis
Competitor analysis and benchmarking
Competitor analysis
and benchmarking
Competitor analysis
and benchmarking
The most important task of the analysis is to study the experience and mistakes of other services. Draw conclusions on which features are basic and necessary for this type of service, as well as identify competitors’ problems in order
to prevent the same mistakes
The most important task of the analysis is to study the experience and mistakes of other services. Draw conclusions on which features are basic and necessary for this type of service, as well as identify competitors’ problems in order
to prevent the same mistakes
Bemeta
Zigmund.online
Yasno
alter
Analysis conclusions
Analysis conclusions
1
A clear step-by-step guide and an overview of what the client receives, beyond the consultation, enhance
the service experience and address client concerns.
A clear step-by-step guide and an overview of what the client receives, beyond
the consultation, enhance the service experience and address client concerns.
A clear step-by-step guide and an overview of what the client receives, beyond
the consultation, enhance the service experience and address client concerns.
Idea
Outline the product benefits and provide
a simple, stress-free signup guide.
Outline the product benefits
and provide a simple, stress-free signup guide.
Outline the product benefits
and provide a simple, stress-free signup guide.
2
Services illustrate potential issues, helping clients
see themselves in these stories and motivating
them to book a consultation.
Services illustrate potential issues, helping clients see themselves in these stories and motivating them to book a consultation.
Services illustrate potential issues, helping clients see themselves in these stories and motivating them to book a consultation.
Idea
Plates, cards with examples of problems
in the form of comics or other graphics.
Plates, cards with examples of problems
in the form of comics or other graphics.
Plates, cards with examples of problems
in the form of comics or other graphics.
3
All competitors have a FAQ. Half show 5-6 key questions on the landing page, with the rest hidden. This helps users quickly grasp the product and its use.
All competitors have a FAQ. Half show 5-6 key questions on the landing page, with the rest hidden. This helps users quickly grasp the product and its use.
All competitors have a FAQ. Half show 5-6 key questions on the landing page, with the rest hidden. This helps users quickly grasp the product
and its use.
Idea
Add 5-6 key questions to the main page
in an interactive format, with the full FAQ
on a separate page.
Add 5-6 key questions to the main page
in an interactive format, with the full FAQ
on a separate page.
Add 5-6 key questions to the main page in an interactive format, with
the full FAQ on a separate page.
4
Idea
Offer different plans and discounts, like Clear’s duo plan, which is more cost-effective than separate ones.
Offer different plans and discounts,
like Clear’s duo plan, which is more
cost-effective than separate ones.
5
Most services offer gift certificates and promo codes, boosting conversion through blogger or resource promotions.
Most services offer gift certificates and promo codes, boosting conversion through blogger or resource promotions.
Most services offer gift certificates and promo codes, boosting conversion through blogger
or resource promotions.
Idea
Add a system of promotional codes
and purchase gift certificates
Add a system of promotional codes
and purchase gift certificates
REsearch
Hypothesis
Hypothesis
Hypotheses are made on the basis of the opportunities that our competitors provide, therefore our main task is to make at least the solutions that they offer, based on the same or better, based on the target audience, as well as to make unique solutions based on the needs of the target audience.
Hypotheses are made on the basis of the opportunities that our competitors provide, therefore our main task is to make at least the solutions that they offer, based on the same or better, based on the target audience, as well as to make unique solutions based on the needs of the target audience.
Insights
Insights
To test the correctness of our hypotheses, was chosen the interview method, as we check the correctness of our hypotheses and get insights, that will help us to find main pain points in our hypotheses improve user experience
To test the correctness of our hypotheses, was chosen the interview method, as we check the correctness of our hypotheses and get insights, that will help us to find main pain points in our hypotheses improve user experience
Prototyping
Prototyping process and flow
Prototyping process and flow
Through hypothesis testing and multiple user interviews, we identified key Jobs to Be Done (JTBDs). These insights became the foundation for structuring the application's user flow.
Based on the JTBDs, we developed multiple prototypes
and refined the application flow
Through hypothesis testing and multiple user interviews, we identified key Jobs to Be Done (JTBDs). These insights became the foundation for structuring the application's user flow.
Based on the JTBDs, we developed multiple prototypes and refined the application flow
JTBD
JTBD
Userflow
Userflow
Design
Final design concept
Final design concept
The prototypes were tested with a select user group, and based
on their feedback and the defined MVP scope, key features were refined to better align with user needs.
After the UX research and strategy phase, I led the design a full mobile app based on insights, approaches and competitors patterns
The prototypes were tested with a select user group, and based on their feedback and the defined MVP scope, key features were refined
to better align with user needs.
After the UX research and strategy phase, I led the design a full mobile app based on insights, approaches and competitors patterns
First appointment flow
First appointment flow
Based on user research, we developed the most effective flow for booking a session, integrating a smart system to help users select the most suitable specialists.
Based on user research, we developed the most effective flow for booking a session, integrating
a smart system to help users select the most suitable specialists.
Based on user research, we developed the most effective flow
for booking a session, integrating a smart system to help users select
the most suitable specialists.
Psychologist search
Psychologist search
Moodtracker
Moodtracker
Adding a mood tracker enhances the quality of treatment by helping users better understand and prioritize their emotions, supporting more effective emotional processing.
Adding a mood tracker enhances the quality of treatment by helping users better understand and prioritize their emotions, supporting more effective emotional processing.
Exercises from your psychologist
Exercises from your psychologist
Videocall states
Videocall states
Summary
Result
Result
+35%
+35%
Session conversion
+1 520
+1 520
New uniqe users registered
New uniqe users
registered
+17%
+17%
App retention rate
Next case
Daribar
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Email: sashatyu12@gmail.com